Tuesday, October 31, 2006

Newspaper circulation keeps dropping

Here's a story you won't read in today's Enquirer: Newspaper circulation dropped 2.8 percent in the six months ended Sept. 30. This is not good news for newspapers, of course, because what they can charge for advertising depends on circulation.

There's not a word of this in the Enquirer this morning, which means they haven't said what their circulation situation is. They're being cagey about this. You can see the circulation reports of many many big newspapers here, but Enquirer isn't one of them right now. That site says the latest report for Cincinnati is "in process." The last report, from August 2004, is linked from this page; compared to the February report, paid daily circulation was down about 4%. Also, the percentage of households receiving the paper declined in that time from 31% to 29%. The numbers on Sundays showed slight improvement.

If you find the Enquirer's current circulation numbers, mail them to me at newsache@yahoo.com.


Anonymous Anonymous said...

I think they give away a ton of free papers to inflate their numbers.

Encourage people to cancel and they'll get the paper for free for 6 months or more.

I also know a nice hispanic women that's had them try to screw her on her bill. She's had many angry conversations with them.

2:45 PM  
Anonymous Anonymous said...

funny, the people at the top always answer to these complaints by gutting content and giving less. wonder what would happen if they actually tried to make the product better instead of more profitable

5:13 PM  

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