Thursday, November 16, 2006

Good news, but not too good

The Enquirer reported this morning that its daily circulation was up 4.6 percent to 197,962 for the six months ended Sept. 30, an increase second among the nation's top 50 newspapers only to the New York Post. This comes more than two weeks after circulation was reported nationally, and the news wasn't good. (If you want the latest analysis of Enquirer/Post circulation, from February, see this page.)

That means Merry Christmas at the Enquirer, right? Not really. The Enquirer's publisher told employees a couple of weeks ago that she's canceling the annual Christmas gift program, to save money. The Enquirer doesn't believe in company sponsored summer picnics or Christmas parties, and most employees don't get bonuses. The annual Christmas gift was one of the few nice things the Enquirer did for its employees, and now it's gone, probably forever.

Circulation may be rising, but it's not making things all better. The Enquirer didn't even have enough people to cover the Delta news Tuesday. They had to use an Associated Press story on Comair, whose headquarters isn't 20 miles from downtown.


Anonymous Anonymous said...

It's amazing what money can buy...that is, how much money did the Enquirer spend to get it? And, how does this year's revenue compare to last year?

I see stacks of unread NIE copies at my childs's school. And, I went from paying $100 a year for Sunday only to $18 as part of a combo deal with the Recorder Newspapers.

3:36 PM  
Anonymous Anonymous said...

So the Enquirer shrinks the paper, downsizes its newsroom, outsources the work to the public, skips CoingateFest, takes a pass on the Red Cross' dis-endorsement of the Heimlich maneuver, endorses a bunch of losers for election, transforms itself into a public relations arm of 3CDC ,and we're supposed to believe that their circulation is UP????!!!

11:33 AM  

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