Tuesday, November 21, 2006

A giant sucking sound

The Enquirer is obsessed with brand names. Steve Jobs could take a crap in a white box and the Enquirer would put it on the front page, because it believes anything Apple does is news. The Enquirer got down on its knees and grabbed with both hands when Ikea said it was coming to Cincinnati last August. And now there's Nordstrom, which says it's opening a department store at Kenwood Towne Center, and the Enquirer gave it a big ride.

Compare this to other cities getting new Nordstrom stores. The St. Louis Post-Dispatch only mentioned the store on its front page, choosing instead to make the story the top story of its Business page. And the News-Journal in Wilmington, Delaware, had no mention at all on its front page about the store coming to nearby Newark (it could be, though, that this crappy Gannett paper didn't even know Monday the store was coming; on Tuesday afternoon, the Nordstrom story was the lead story on the web site).

The Nordstrom store in Kenwood won't be a big job creator, since it's not likely to employ many more than the Parisian store it's replacing. The Enquirer gave the story big play for two reasons. First, the Enquirer continues to suck up to the northeastern suburbs, trying to sell more papers up there; about the only front-page news the rest of Hamilton County gets is murders and St. X football. Second, it's getting a head start on sucking up to Nordstrom, which it hopes will be a big newspaper advertiser. Suck harder!


Blogger Nasty, Brutish & Short said...

I'm also mildly suspicious that the only reason they knew about the Nordstrom press release was because they read about it over at Brian Griffin's Cincinnati Blog.

10:15 PM  
Blogger Everything Reviews said...

How about the fact that it made the headline again today in a followup story describing why "Nordstrom is such a big deal?" It's not nearly as big a deal as four people dying in a bus crash, a Loveland mayor being accused of theft, the Schmidt/Wulsin race, or even the reason the Bengals' defense is last in the league. What happens when the Post goes away?

9:23 AM  
Blogger Nasty, Brutish & Short said...

What's this "Post" thing you speak of?

10:06 AM  

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